Description
I created this visual campaign for Szép Élet LLC, the exclusive U.S. and Canadian distributor of the Hungarian organic skincare brand Ilcsi, marketed under the name “ilike.”
The goal was to visually communicate the benefits of their HydroTone™ Rose Collection, emphasizing hydration and the rejuvenating properties of rose-based ingredients.
High-resolution image (click to enlarge)
I was also responsible for designing the product labels and modeling all the product renderings in 3D, which I then incorporated into the final image compositions using photo editing software. All the compositions were designed by me for both print and digital use, including magazine advertisements across the U.S. skincare market and various banner adaptations for online platforms.
The image centers around a clean, water-themed aesthetic with soft rose elements to reinforce the idea of hydration and natural care. The headline “Rose + Hydration = Better Skin” was chosen to convey the product’s message in a straightforward and visually supported manner.
The background and floating petals were crafted to create a sense of freshness and purity, aiming to reflect the organic nature of the ilike brand.