Description
I developed a subscription campaign design for HVG, Hungary’s leading economic and political weekly, to help increase their subscriber base through both magazine advertisements and direct mail letters.
My role encompassed the design, typography, artwork, and prepress preparation for all campaign materials.
The creative approach was guided by the client’s objective to communicate the value of subscribing – emphasizing benefits such as a 23% discount, the convenience of home delivery, and exclusive gifts like a millennium mini-book series and a club card offering additional discounts at over a thousand locations.
HVG 1/1 magazine ad
HVG 1/1 magazine ad
HVG 1/1 magazine ad
HVG 2/1 magazine ad
Throughout the project, I aimed to ensure that the messaging was clear and approachable, supporting HVG’s efforts to grow its readership in a competitive market.