Description
While working with FrieslandCampina various projects, in 2008 I was tasked with designing a printed catalogue that showcased their full range of dairy-based products under the Milli brand. The client, with deep roots in European dairy farming since 1871 and ownership rooted in a cooperative of over 14,000 farmers across the Netherlands, Belgium, and Germany, needed a clear and accessible catalogue.
I focused on creating a layout that communicated product variety without overwhelming the viewer, ensuring that each page maintained consistency while accommodating diverse product types – from traditional Túrórudi bars and whipped puddings to cooking creams, coffee enhancers, and yogurt-based desserts and more.
cover pages
body pages
body pages
body pages
body pages
body pages
I worked to balance branding, readability, and utility, aligning the presentation style with FrieslandCampina’s established guidelines. The visual system was designed to support quick reference while reflecting the everyday, familiar character of the products.