Description
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"Belépő 2012" – Promotional Mobile App & Website
As the UX/UI and Art Director, I led the design and user experience for Heineken's "Belépő 2012" digital campaign – a promotional initiative offering users the chance to win festival passes to major music events, including the Heineken Balaton Sound.
The project included a mobile app and a complementary website designed to work seamlessly together. The app allowed users to enter unique codes found under Heineken bottle caps to participate in the prize draw. Upon successful code entry, users could find out if they had won a festival ticket.
The interactive elements and the app were exclusively animated and programmed in Adobe Flash (Animate).